Presentation on Creative Industries


G-POPAI promotes the presentation "Creative Industries", by Volker Grassmuck, Humboldt-Universität zu Berlin.

This presentation will be in English, at auditório vermelho - EACH.


The discourse on a new phase of capitalism originated in the U.K. and now dominates politics in Germany and the EU. It is defined as „those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property." (DCMS Creative Industries Task Force, October 1998.) For the workshop I will give a brief overview on the official creative industry politics incl. the massive amounts of public money being mobilised by it. And I will present a critical evaluation of it: 1. as a socialisation of the costs of developing the individual resources for private exploitation. 2. a strategy for cutting down on public spending for culture and restricting competition by the commons of connective creativity. 3. positing the precarious labour of artists and web-workers as role-model for work in the 21st century in general. 4. mobilising "free labour" (modding in games, Web 2.0 etc.) for corporate interests.

June 10th, 2008