Criatividade Estruturada para Empreendedores
Zoom In / Zoom Out: How to Tame the Creativity Wolf Without Killing It com o Prof. Shlomo Maital (Technion/MIT)
Horário: 9 às 18h
Local: Auditório Antonio Gillioli, Bloco A - IME-USP
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This one-day workshop will offer participants a simple, effective and proven method for generating creative change-the-world ideas that are novel, useful and practical, and then testing and implementing them with carefully-designed business plans. Each participant will leave the workshop with a Personal Creativity Machine – a personalized system for creating ideas and implementing them. The workshop is based on the speaker’s book The Imagination Elevator: Zoom In/Zoom Out For More Creativity, Fun & Success, to be published later this year. Each participant will receive a soft copy, and a discount on the price of the hard copy when it becomes available.
Biography: Shlomo Maital is senior research associate at the Samuel Neaman Institute for Advanced Studies in Science & Technology, Technion-Israel Institute of Technology, and professor (emeritus). He was the academic director of TIM-Technion Institute of Management, Israel's leading executive leadership development institute and a pioneer in action-learning methods, from 1998 - 2009. He was summer Visiting Professor for 20 years in MIT Sloan School of Management's Management of Technology M.Sc. program, teaching over 1,000 R&D engineers from 40 countries. He is the author, co-author or editor of 14 books, including Cracking the Creativity Code; The Imagination Ladder (Mandarin edition: Hangzhu Books); Mapping National Innovation Ecosystems (Elgar, UK, 2014); Technion Nation (2012), Global Risk/Global Opportunity (SAGE 2009), Innovation Management (Sage, 2007; 2nd edition, 2012); and Executive Economics (The Free Press 1994), translated into seven languages. He was co-founder of SABE-Society for Advancement of Behavioral Economics.
Shlomo Maital is married, with four children and 12 grandchildren. He completed the New York marathon in 1985 in 3 hours and 51 minutes, and in April 2007, completed the Boston marathon in about 5 hours. He and his wife Dr. Sharone Maital are now on a four-month 'trek' that will take them to South America, North America, Europe, Asia and New Zealand.